Every day I speak to local groups. Sometimes 2 or 3 times a day. Even on weekends. At every talk I sell a product…my book…to over HALF the audience. Plus I get referral sales on my website. You can too.

Over two years ago I had 10,000 books to peddle immediately. I would be at bookstore signings, smile and beg people to buy the book. Well, suffice to say bookstores are tough venues, but reality was I would sell one or two books and come home crushed that I didn’t sell enough. So I did some research and discovered I had it all wrong.

I found out that 42% of the population doesn’t visit a bookstore. Upon more research I found that 60% of the population prefers to purchase something that has a friend or family recommendation. Frustrated and annoyed, I started speaking for free at groups in my community. Originally it was just to get some feedback. Stunned, I found that the majority of the local groups didn’t have many good speakers. They were welcoming with open arms and delighted I took the time. Even so I was completely shocked as I started to sell books to the group members.

Want to speak and sell? You can and here are some pointers to get started:

1. Offer yourself as just a member of the community with some good information. Be humble and be informed. Once they know you are local they will listen.

2. Don’t pitch your product. Come to share information verbally about the subject. You would be amazed how many people can’t remember things and that means you have a pending sale.

3. Ask every group in town. Make your talk basic with a twist on the audience you are addressing. How many concerts have you gone to where the artist says the name of the town and the fans go crazy? Well, do the same, but name the group.

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This entry was posted on Friday, October 2nd, 2009 at 5:35 pm and is filed under Indian Hotels. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.